© 2020 Kristin Macdonald Creative

I am an art director, a graphic designer, an artist. I can conceptualize, plan, design, and manage multiple projects for digital media, print collateral, website development, advertising, video production, social media outlets and more. I have 20 plus years of experience shepherding and utilizing the creative process for small and large businesses, universities, and non profits. Working with large teams or on my own, I can help you develop creative communications that strengthen your brand image, increase your revenues, engage your audience, energize your business and extend your reach. I look forward to helping you with your next creative project!

01 PROFESSIONAL

FREQUENTLY USED SOFTWARE

INDESIGN

PHOTOSHOP

ILLUSTRATOR

MICROSOFT OFFICE SUITE

POWER POINT/KEYNOTE

AFTEREFFECTS

WORDPRESS/CMS

PREMIERE

ADOBE XD

 
 

02 PORTFOLIO

MY LATEST WORK. SEE MORE >

03 Experience

APRIL 2019-PRESENT

INTERNATIONAL RESCUE COMMITTEE, CHARLOTTESVILLE, VA

MARCH 2019-PRESENT

UVA MCINTIRE SCHOOL OF COMMERCE, CHARLOTTESVILLE, VA

Aftereffects Animator

Senior Graphic Designer

I work with the Instructional Design team and McIntire Media on various projects. I have created a style guide for the Certificate Program in Business Fundamentals, and provided graphic design and Aftereffects animation for the online video course. I worked with the team to create a brand identity for future video modules, began a Storyboarding template, created graphics, and animated graphics to support marketing communications department. 

Senior Graphic & Website Designer

I am developing and refining the Resettlement and Integration Technical Assistance (RITA/EURITA) project brand, creating a logo, and refining the website, designing product templates, infographics, data visualization materials, presentation materials, lesson plan templates and adapting existing products and presentations to be consistent with the project brand.

JANUARY 2017-APRIL 2018

UVA DARDEN SCHOOL OF BUSINESS, CHARLOTTESVILLE, VA

2005-2014

NDI NEW MEXICO, SANTA FE

Marketing Communications Manager
I was responsible for the organizations marketing communications, brand management, social media campaigns, online fundraising, graphic design, website management, advertising, photography and media needs. As well as, designing, producing and implementing materials for two dance schools, the development team, artistic staff, administrative staff and board.

2015-PRESENT

Aftereffects Animator, Art Director,

Senior Graphic Designer

I worked with the Instructional Design team and Darden Media on various projects for online courses. I provided art direction, graphic design and Aftereffects animation for a collaboration with the Boston Consulting Group on Digital Transformation. I worked with the team to create a brand identity for four video modules containing 12-15 videos each. Story boarded, created graphics, and animated graphics to support the faculty members presentation. 

KRISTIN MACDONALD CREATIVE,
CHARLOTTESVILLE, VA

2003-2005

ROLLER PRINTING, SANTA FE

Production Manager/Graphic Designer

My responsibilities included the management of the production/design team, organizing and implementing the day’s priorities, consulting with clients to create original design concepts, preflighting files for accuracy, color correction, typesetting, scanning, printing laser proofs, imposition in Preps, running out an imposed Agfa Sherpa color proof, reviewing the proof with the client, rip-ing the file to the image setter, checking the film and blueline to prepare the file for the pressman. Maintained the backup file system, oversaw all equipment in department which consisted of 2 G5’s, 5 G4’s, a web server, network server, Platemaker 3, Agfa Sherpa 24, laser printers and a plant named Oscar.

Owner

I have been providing creative direction, graphic design, video animation, project management, logo design, branding, website development, power point presentations, and social media services for various individuals, organizations and companies. Clients include the University of Virginia's Darden School of Business and the Boston Consulting Group, NDI New Mexcio, DeMarais Home Staging + Design, Frost Montessori School of Charlottesville and JenkinsGavin.

2000-2003

IMAGE ZONE, NYC

Aftereffects Animator/Video Editor/Graphic Designer/Producer
Image Zone is a production company in New York whose primary clientele are local award shows, such as The One Show, and large pharmaceutical companies such as Pfizer, Merke and Johnson & Johnson. Hired as an assistant editor, Aftereffects animator, graphic designer and assistant producer. Responsibilities included company’s print marketing materials, website design and maintenance, management of freelance designers, embellishing edited pieces with Aftereffects and working on site at productions and launches.

 
CONTACT

I would love to hear about your next project! Fill out the form, email or call me today.

create@artsyp.com

Tel: 505 913.1135

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Digital Transformation

I provided Creative Direction, Graphic Design, Project Management and Aftereffects animations for an online course collaboration between UVA Darden School of Business and Boston Consulting Group

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