I have 20+ years of experience as a senior creative leader. I can facilitate the information flow between creative team members and other departments to conceptualize, plan, design, and manage multiple projects for digital, print, video, web, advertising, social media and more. I am a seasoned, organized, patient project manager and designer, comfortable working with and leading internal teams as well as external vendors for small and large businesses, universities, and non-profits. I can help you develop successful creative communications that align with your strategic objectives, strengthen and maintain your brand integrity, engage your audience, and extend your reach. I look forward to helping you with your next creative project!
01 PORTFOLIO
MY LATEST WORK. SEE MORE >
Case Statement for NDI New Mexico Endowment fundraising
UVA McIntire School of Commerce Fall Forum Poster
International Rescue Committee Resettlement Integration and Technical Assistance Logo
Graphic Design, Creative Direction, Layout and Project Management
IRC RITA Volunteer Manual
This is a WordPress website I created for a client in Santa Fe, New Mexico.
DEMO REEL
02 Experience
JANUARY 2020-PRESENT
UVA McINTIRE SCHOOL OF COMMERCE, CHARLOTTESVILLE, VA
Art Director
I work with marketing and communications to support McIntire’s "game changing undergraduate program, its five highly ranked, innovative graduate programs, and expert certificate courses, so the Commerce School can create learning opportunities that change lives, with immersive, hands-on courses that put students in direct contact with global firm executives, to provide transformative educational experiences with immediate value and enduring success."
JANUARY 2015-July 2023
NDI NEW MEXICO,
SANTA FE, NM
Art Director & Website Manager
I worked part-time to support this organization and completed the development, art direction, design and project management of their new website (https://www.ndi-nm.org) I designed a clean, simple, donor centric, user friendly website, that elevated their brand to a new sophisticated level of functionality and beauty. I engaged with the client to discuss their needs, organized team brainstorming sessions, oversaw creative decisions, managed the web developer, and motivated everyone to produce their best work.
APRIL 2019-DECEMBER 2019
INTERNATIONAL RESCUE COMMITTEE, CHARLOTTESVILLE, VA
FEBRUARY 2019-JUNE 2019
UVA McINTIRE SCHOOL OF COMMERCE, CHARLOTTESVILLE, VA
Art Director & Website Designer
I developed and refined the Resettlement and Integration Technical Assistance (RITA/EURITA) project brand, created a logo, and refined the website, designed product templates, infographics, data visualization materials, presentation materials, lesson plan templates and adapted existing products and presentations to be consistent with the project brand.
Aftereffects Animator
Senior Graphic Designer
I worked with the Instructional Design team and McIntire Media & Design on various projects. I created a style guide for the Certificate Program in Business Fundamentals, and provided graphic design and Aftereffects animation for the online video course. I worked with the team to create a brand identity for future video modules, began a Storyboarding template, created graphics, and animated graphics to support marketing communications department.
JANUARY 2017-APRIL 2018
UVA DARDEN SCHOOL OF BUSINESS, CHARLOTTESVILLE, VA
2005-2015
NDI NEW MEXICO, SANTA FE
Marketing Communications Manager
I was responsible for the organizations marketing communications, brand management, social media campaigns, online fundraising, graphic design, website management, advertising, photography and media needs. As well as, designing, producing and implementing materials for two dance schools, the development team, artistic staff, administrative staff and board.
Aftereffects Animator, Art Director
I worked with the Instructional Design team and Darden Media on various projects for online courses. I provided art direction, graphic design and Aftereffects animation for a collaboration with the Boston Consulting Group on Digital Transformation. I worked with the team to create a brand identity for four video modules containing 12-15 videos each. Story boarded, created graphics, and animated graphics to support the faculty members presentation.
2015-PRESENT
KRISTIN MACDONALD CREATIVE,
CHARLOTTESVILLE, VA
2003-2005
ROLLER PRINTING, SANTA FE
Production Manager/Senior Graphic Designer
My responsibilities included the management of the production/design team, organizing and implementing the day’s priorities, consulting with clients to create original design concepts, preflighting files for accuracy, color correction, typesetting, scanning, printing laser proofs, imposition in Preps, running out an imposed Agfa Sherpa color proof, reviewing the proof with the client, rip-ing the file to the image setter, checking the film and blueline to prepare the file for the pressman. Maintained the backup file system, oversaw all equipment in department which consisted of 2 G5’s, 5 G4’s, a web server, network server, Platemaker 3, Agfa Sherpa 24, laser printers and a plant named Oscar.
Owner
I have been providing creative direction, graphic design, video animation, project management, logo design, branding, website development, power point presentations, and social media services for various individuals, organizations and companies. Clients include the University of Virginia's Darden School of Business and the Boston Consulting Group, NDI New Mexcio, DeMarais Home Staging + Design, Frost Montessori School of Charlottesville and JenkinsGavin.
2000-2003
IMAGE ZONE, NYC
Aftereffects Animator/Video Editor/Graphic Designer/Producer
Image Zone is a production company in New York whose primary clientele are local award shows, such as The One Show, and large pharmaceutical companies such as Pfizer, Merke and Johnson & Johnson. Hired as an assistant editor, Aftereffects animator, graphic designer and assistant producer. Responsibilities included company’s print marketing materials, website design and maintenance, management of freelance designers, embellishing edited pieces with Aftereffects and working on site at productions and launches.
03 PROFESSIONAL
FREQUENTLY USED SOFTWARE
INDESIGN
90%
PHOTOSHOP
90%
ILLUSTRATOR
90%
MICROSOFT OFFICE SUITE
80%
POWER POINT/KEYNOTE
80%
AFTEREFFECTS
80%
WORDPRESS/CMS
65%
PREMIERE
65%
CONTACT
Please fill out the form to get in touch. Thank you!
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